Promoting Aerogrammes: A New Study on Postal Promotion for Aerogrammes

 

A study on postal promotion of aerogrammes has recently been published. The study lists and describes in detail meter marks, slogan cancels and the odd ephemera postal authorities have used to promote aerogrammes.

The study is available as a pdf-download for free. Here is how to get it:

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New Zealand: Privately Manufactured Aerogramme Form "Lake Alexandrina - Tekapo"

Privately manufactured aerogramme form "Approved by The New Zealand Post Office Authority No.101" showing a view of Lake Alexandrina - Tekapo on the front panel and three smaller pictures (Pohutukawa, N. Z. Kiwi and Purakaunui Falls - Southland) on the back panel.

Franked at 45 c and sent to the UK in 1984

Printed by DRG Stationery

UK: Wrapper for Aerogramme Bundle

UK Greiner/Greiner #41, the 9d 1968 Christmas aerogramme, with a wrapper for a bundle of 48 aerogrammes. Each single aerogramme was sold for 10d, a 1d premium on the 9d face value.

Australia: Aerogramme with Enclosure. Additional Postage Collected from Sender

„Enclosure“ handstamp on Australian aerogramme. Aerogramme treated as an underpaid air mail letter. Instructional handstamp „Underpaid Postage collected from sender“, endorsed „60 c“ to make up for the $1 rate for air mail letters to European destinations, which was in place from Sep 25, 1986 – the day the aerogramme was posted.

UK Advertising Poster for Aerogramme

A post office poster (original size about 22 cm wide x 28 cm high) promoting the new large format 6 ½ p UK aerogramme issued April 26, 1972.

UK Paquebot mail "Not in Air Mail"

 

UK Greiner/Greiner #12i with printed letterhead of Cunard Line, R.M.S. Caronia
 

• „Air Letter“ is 23 mm wide, 
• top  edge of right sealing flap is straight, 
• top dotted frame line on front panel not broken,
•  oval in indicium not broken and
• last address line is 55 mm wide.

Posted on board R.M.S. Caronia, and fed into the postal network at Callo, Peru, (transit cancel on reverse), the air letter was not carried by air to its destination, the US. It was received in New York by steamer, as is documented by the four-line handstamp „Not in Air  Mail / Received via Steamer / G.P.O. (Foreign Sec.) / New York 1, N. Y.“.
 

Unusual Paquebot Mail.

Australia 1965 Christmas Aerogramme Dot Over "M" Variety

This is A-24B, the Dot over "M" in "CHRISTMAS" variety.


Reference
Stein, The Aerogrammes of Australia and its Dependencies, 1944-1980.